You might be highly successful in your offline kingdom; however, with the world going global, it’s time to expand your business and bring it on the online platform. Today, the online platform is abounding in a global audience. From shopping to banking, every activity is done in a single click. Amidst such situations, if you’re still holding on to your traditional business ways, rethink your strategies and learn why you need an online business presence.
1.) More Customers than You’ve Ever Thought
According to hosting facts statistics, about 3.26 billion people, i.e. 40% of the world’s population are online. And of all continents, Asia has the largest number of Internet users accounting 48.4% of global internet users. This clearly hints at the unlimited global opportunities available for your business. And with optimum utilization of these prospects, you can increase business reach, bring more customers into your family and take your business around the world.
2.) Low Marketing Spends
Contrary to traditional advertising which costs you not less than 800,000-1 Million pesos (even more during prime time); internet marketing reduces your expenses to just a few thousand pesos. Furthermore, in digital media, you only spend against what you achieve. As a result, it’s more cost-efficient and there’s no waste.
3.) Increased Visibility
The present era is marked by the trend of digitization. In such a circumstance, today, the number of consumers is actively present in this platform and looking for desired products and solutions 24/7. Research confirms that 40% of internet users, i.e. more than a billion people frequently purchase products online. This throws light on the probability of increasing your brand visibility if you connect your business with the digital forums.
4.) Good Customer Rapport
And when customers are present round-the-corner, you get a golden opportunity to build a good chemistry between your products and its target audience. Using various online media like social networking sites, websites, blogs and discussion forums, you can increase your awareness about your potential consumers and spread your brand awareness in return. With this, you get to know your customers and they get to know you as well.
5.) 360° Branding
The online platform serves as a comprehensive tool for your complete branding. From search engine optimization to websites to social media and not to mention affiliate marketing, you can now create 360° communication for your customers and target them from all ends. At any given time, you can follow your targets and boost your branding efforts, as and when required. What more do you want for a successful business?
6.) Enhanced Business Credibility
Credibility comes from constant customer service. So, when you talk relevant with your customers and take them through an experience right in the online platform, consumers pay you back by developing trust, faith, and credibility on your offerings. They also spread a good name for your brand through WOM (Word of Mouth), which develops a chain of customers and further enhances your credibility.
7.) Expand Business Relationships
Not just customers but also business peers is what you get on the digital platforms. It may so happen that you come across a cost-efficient supplier, or find out ways to reduce your operational expenses. In fact, there are various blogs that provide you the right advice for expanding your business network and developing relations with notable business peers.
8.) New Opportunities on Your Way
Digital media also enables you to find newer and more profitable opportunities for your business. It helps you to connect with customers, from Los Angeles to South Africa. It thus paves way for more customers and gifts you a wonderful global exposure. The online world serves as a useful tool to find your best fit for your business.
9.) Cost-effective surveys and Marketing Research
Conventional marketing research involves a lot of efforts and expenses. You need to prepare the questionnaire, hire survey people, knock doors of customers and tear hairs while collating a vast amount of data and information. Surveys in the digital world don’t work the same. You know who your customers are and can develop conversations or chats to unveil their hidden desires. It only takes a few seconds for online market and consumer research and there’s no hard labor or significant costs.
Your business is not a business without your competitors. And since a chunk of them is present online and a greater chunk is planning to do so, you cannot afford to stay behind. To make the most of business scopes and opportunities, you’re left with no option but going digital and taking the world by storm with strong and effective online marketing communication.
Now that you know the reasons as to why you must ensure an online presence, waste no time in strategizing your brand vibrancy in these platforms. Create a website, conduct SEO, post blog contents, run online campaigns and bridge the buyer-seller gap. Embrace digital concepts and ideas for more business. Good Luck for your digital endeavors!!